Thursday, October 8, 2009

Nike Sportswear x LeBron James - AW77 Hoodie Athlete Style Photo Shoot | Behind the Scene Video


In this, what is the the final installment from Nike Sportswear Behind The Scene Video Series. The 2 collaborators, stylist Karl Templer and photographer David Sims, leave behind the lights and camera gears to briefly talk about the inspiration behind the project, The concept was quite straight forward, to plug the 7 athletes - Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and finally, LeBron James into a causal environment. Without the roar of fans, the glare of opponents, or hounding of press/media, the photo shoot was to simply present each of the seven in their own element. However, the task was anything but straight forward. The project took Templer, Sims, and dedicated team of assistants 3 months, through 4 different cities around the globe to complete, with a final stop at Los Angeles for LeBron James.

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